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Author: Rachael Griffiths

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Why Some Brands Are Roasting Themselves

Why Some Brands Are Roasting Themselves

This post was originally published on this site.While most marketers ignore or suppress criticism, some are learning to harness negative reviews and poke fun at themselves to disarm haters and connect with Gen Z.

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Lorenza Maggio appointed CEO of Brussels Airlines

Lorenza Maggio appointed CEO of Brussels Airlines

This post was originally published on this site.The Executive Board of Deutsche Lufthansa AG has appointed Lorenza Maggio as the new CEO of Brussels Airlines. The decision is still subject to approval by the Board of Directors of SN Airholding. Alongside leading the Belgian airline, Lorenza Maggio will assume the role of “Executive Board Representative...