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British fashion house Alexander McQueen has appointed Gianfranco D’Attis, formerly Chief Executive of Prada, as its new CEO, effective 3 June.
The appointment follows a strategic review of global operations with the aim of restoring profitability to the underperforming house, first announced by Kering CEO Luca de Meo in September 2025.
D’Attis, who will be reporting into de Meo, has been tasked with leading the next stage of McQueen’s development, with a clear focus on strengthening brand clarity, elevating execution and improving financial performance.
This forms part of the brand’s efforts to “strengthening its distinctive positioning” while creating a leaner and more disciplined organisation with a more “rightsized” retail network.
D’Attis brings more than 25 years of experience to the new role, having served in senior leadership positions at LVMH and Richemont across Asia, America and Europe.
Prior to joining McQueen, D’Attis was CEO of Prada, a role he left in June 2025 after two years. During his tenure, he strengthened brand desirability and drove growth through a more client-centric and disciplined approach, according to McQueen.
de Meo said: “I am very pleased to welcome Gianfranco to Kering. He brings a powerful combination of strategic vision, operational rigor and deep luxury expertise. His ability to sharpen brand identity while driving disciplined execution will be critical as we refocus Alexander McQueen and unlock its full potential. I am confident that, together with the teams, he will lead the House into its next phase of development.”
Income for the McQueen brand is not disclosed in Kering’s annual accounts but is classified in the “other houses” group, which, in the fourth quarter of 2025, reported a 3% increase in sales. The accounts added that “losses at Alexander McQueen weighed on profitability despite ongoing deep restructuring efforts”.
As part of the restructuring efforts, McQueen announced in March that it was initiating redundancy proceedings in its Italian operations, putting 30% of its local workforce at risk.
The effects have also be seen in the UK. Last year, McQueen announced that around 55 roles could be cut from the brand’s London headquarters, roughly 20% of its head office workforce.
The brand also announced that it was relocating its flagship store on 27 Old Bond Street to a “new, premium location” on the street in the final quarter of 2026. The move “reflects McQueen’s ongoing commitment to strengthening its presence in London”, the brand added.
De Meo previously announced that more than half of Alexander McQueen’s store network could be shuttered, with some locations transferred to other brands within the Kering group, which include Gucci, Saint Laurent and Bottega Veneta.