This post was originally published on this site.
Mulberry has unveiled a new summer campaign called ‘Mulberry by the seaside’, featuring woven bags, charming accessories and pops of colour that bring to mind sun-soaked days at the beach.
The campaign was shot on location in Mallorca and spotlights the British lifestyle brand’s new season collection, featuring an intricately woven crochet collection – a trio of bags in bold shades of Marina Blue, Coral Orange and Out Of The Blue.
The collection also features the Boston bag, a style that was launched earlier this year and featured in the brand’s collaboration with British Pasture Leather.
The classic Scotchgrain bag family, a key style in the Mulberry’s travel collection, returns but with a new addition to its ranks. This season the small Scotchgrain Bucket makes its debut, composed of recombined bioplastic materials.
The collection also features new sarong, “the perfect way to cover up during those baking hot summer days” and a number of playful bag charms inspired by the great British seaside, including fish keyrings as well as lobster and sandwich bag charms.
Of the campaign, Mulberry’s Creative Studio Director Henrietta Gallina said: “We were really excited to shoot our first high summer collection – the first since our return to the Mulberry Spirit – abroad in Mallorca, to infuse a well-needed sense of travel, adventure, and glamour into the campaign. Ironically, we brought the weather from back home with us – which to be honest added a realistic, quintessentially British touch that feels very on brand.”
